Writer, managing editor + content strategist

For high-growth, mid-to-late stage B2B SaaS brands around the world.

 Some brands I’ve worked with

Hello, I’m Carissa.

I'm a content marketing strategist, writer, editor, and professional copywriter in Vancouver, BC. I’ve been growing brands by creating and executing full-funnel content strategies for reliable, scalable lead generation for 13 years.

When I’m not obsessing over content, I’m hanging out with my dogs, wandering in the forest, or ruminating on the meaning of existentialism.

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Some nice words about my work

  • Carissa is a rare type of marketer who can see the big picture but also plans down to every single detail. A sharp leader, a thoughtful project manager, and a trusted mentor, Carissa scaled processes and workflows for a team that went from 6 to 22 people in less than a year in a way that felt seamless.

    Lisa Dimyadi, Director of Demand Generation @ Voxel51

  • Carissa was instrumental in elevating our brand and maintaining consistency across all brand touchpoints. She is a self-starter, driven and dedicated. She is incredibly intuitive and intelligent and works well both in teams and independently.

    Jennifer Bourne, Creative Director @ Fresh Prep

  • I had the pleasure of working closely with Carissa at Fresh Prep, where she demonstrated a strong sense of ownership, dedication, and passion towards her role. She's thoughtful and professional, and cares immensely about her work. I have no doubt that Carissa will recognize much success with all her future vocations in any copywriting capacity.

    Victor Tang, CMO @ Fresh Prep

  • If you’re looking for one go-to person who can provide unique and engaging copy that speaks to your audience and reflects your brand’s personality, Carissa is your person! Carissa’s flair for execution, strategy, and project management makes her the perfect fit for any end-to-end content project requirements.

    Meghana Agashe, Senior Growth Content Strategist @ Clio

  • Carissa has been great at picking up different technology and turning interviews into a timely, well written customer testimonials. Would highly recommend her for any freelance writing projects.

    Sangeeta Walsh, Vice President Product, Partner, and Customer Marketing @ RingCentral

  • Carissa writes compelling copy that both educates visitors and converts leads. She’s a well-versed creative marketer with ample industry experience. My team and I can attest, presenting her with ambitious goals will lead to carefully-conceptualized content marketing plans which, when executed by Carissa, will hit and exceed SEO and CRO targets.

    Madison Arrotta, Marketing Manager @ Benevity

Services

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Services *

Whether you need a writer to draft blog posts that actually get found, or a strategist to build a content plan from the ground up, I can take work off your team's plate so they can focus on what they do best.

  • Performance-focused, human-centered writing built for how people find answers now — through search engines and AI tools. You’ll get content that ranks on Google and gets cited in AI Overviews and LLMs. Formats include blog articles, knowledge bases, and pillar pages.

  • Want to improve your content ROI but aren't sure where to start? Or maybe your results have plateaued and you need to push past it. I'll help you build a strategy that holds up in an AI-driven search world.

  • Running a full content calendar takes more time than most people expect. I'll help you automate your editorial calendar and set up a reliable monthly workflow, so keeping things on track becomes simple.

  • You need marketing copy that engages your audience and turns them into qualified leads — and a brand voice that stays consistent everywhere it shows up. I'll work with you to create high-converting copy for landing pages, product pages, emails, brand campaigns, and more.

 

Work with me

You’ve got lofty goals. You’re ready to take your content marketing to the next level. You’re looking for a reliable, performance-focused content writer, copywriter, or strategist. Looks like a match made in heaven!