Writer, managing editor + content strategist

I build + implement revenue-focused, human-centered content systems for high-growth, mid-to-late stage B2B SaaS brands around the world.

Learn more about me
Learn more about me

 Some brands I’ve worked with

Hello, I’m Carissa.

I'm a content marketing strategist, writer, and editor in Vancouver, BC. For 13 years, I've helped B2B SaaS brands grow by building and executing full-funnel content programs that shape how buyers evaluate the market and move toward a decision — work that drives content-attributed revenue and maximizes marketing ROI.

When I'm not obsessing over content, I'm hanging out with my dogs, wandering in the forest, or ruminating on the meaning of existentialism.

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Some nice words about my work

  • Carissa is a rare type of marketer who can see the big picture but also plans down to every single detail. A sharp leader, a thoughtful project manager, and a trusted mentor, Carissa scaled processes and workflows for a team that went from 6 to 22 people in less than a year in a way that felt seamless.

    Lisa Dimyadi, Director of Demand Generation @ Voxel51

  • I had the pleasure of working closely with Carissa at Fresh Prep, where she demonstrated a strong sense of ownership, dedication, and passion towards her role. She's thoughtful and professional, and cares immensely about her work. I have no doubt that Carissa will recognize much success with all her future vocations in any copywriting capacity.

    Victor Tang, CMO @ Fresh Prep

  • If you’re looking for one go-to person who can provide unique and engaging copy that speaks to your audience and reflects your brand’s personality, Carissa is your person! Carissa’s flair for execution, strategy, and project management makes her the perfect fit for any end-to-end content project requirements.

    Meghana Agashe, Senior Growth Content Strategist @ Clio

  • Carissa was instrumental in elevating our brand and maintaining consistency across all brand touchpoints. She is a self-starter, driven and dedicated. She is incredibly intuitive and intelligent and works well both in teams and independently.

    Jennifer Bourne, Creative Director @ Fresh Prep

  • Carissa has been great at picking up different technology and turning interviews into a timely, well written customer testimonials. Would highly recommend her for any freelance writing projects.

    Sangeeta Walsh, Vice President Product, Partner, and Customer Marketing @ RingCentral

  • Carissa writes compelling copy that both educates visitors and converts leads. She’s a well-versed creative marketer with ample industry experience. My team and I can attest, presenting her with ambitious goals will lead to carefully-conceptualized content marketing plans which, when executed by Carissa, will hit and exceed SEO and CRO targets.

    Madison Arrotta, Marketing Manager @ Benevity

Services

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Services *

Need a writer to architect content or a strategist to engineer a content system that drives buyer decisions? I’ll take work off your plate so your team can focus on what they do best.

Work with me

  • Human-centered content written for how people find answers and make buying decisions — through search engines, AI Overviews, and LLMs. You’ll get content that truly helps people solve problems.

  • I’ll help you build an ROI and revenue-focused content system for how buyers search and make decisions — through SEO + AEO/GEO. I’ll take your existing content program and ask the questions: What’s working? What isn’t? How (and why) can it change now?

  • I’ll help you manage end-to-end content production, so you can run your editorial calendar on autopilot — and get weekly + monthly performance reports, plus action items.

  • Brand-focused marketing copy that drives buyer decisions — for landing pages, product pages, emails, creative campaigns, and more.

You’ve got lofty goals. You need a reliable, performance-focused content marketer.

Let's connect!