Work

SEO Content

LAW FIRM SUCCESSION PLANNING: A GUIDE

A step-by-step guide for lawyers to learn how to create a law firm succession plan.

Role: Content Strategist, Managing Editor, Content Writer and Editor

A GUIDE TO THE BEST FONTS FOR LEGAL DOCUMENTS

Learn all about why fonts matter in legal documents, the best fonts to use, and more.

Role: Content Strategist, Managing Editor, Content Writer and Editor

WHAT ARE HIGH-INTEREST SAVINGS ACCOUNTS?

Learn all about high-interest savings accounts in Canada—what they are, where to find them, and alternative options.

Role: Content Strategist, Content Optimization, Content Editor

View more of my work on the Rippling blog and Clio blog.

Conversion Copy

Landing pages, web copy, product launch and feature pages, creative campaign pages, email nurture sequences and drip campaigns, social ads, print ads, and more.

SUMMER OFFER CAMPAIGN LANDING PAGE FOR CLIO.

This campaign landing page needed to consider current market conditions and sentiments, and communicate that Clio offers prospects an opportunity to have a better lifestyle, by being a part of that improved lifestyle.

Role: Content Strategist, Copywriter, Editor

PRINT AD FOR MOGO INC.

Newspaper ad promoting MogoMoney, a loan product offered by Mogo—printed in national newspapers across the Postmedia network.

Role: Content Strategist, Copywriter, Editor

PRINT AD FOR Fresh Prep

Creative print inserts promoting the Fresh Prep x Sandhill Wines collaboration—to increase recipe orders thanks to the suggested wine pairings.

Role: Content Strategist, Copywriter, Editor

Warm Email sequence FOR Fresh Prep

Re-engaging warm leads with the goal of converting them into new customers.

Role: Content Strategist, Copywriter, Editor

MOGOCRYPTO PRODUCT MARKETING WEBPAGE COPY FOR MOGO INC.

This product marketing webpage had to communicate (to the average, non-crypto-minded person) how easy it is to buy and sell bitcoin with MogoCrypto—with no trading fees.

Role: Content Strategist, Copywriter, Editor

BITCOIN CONTEST RE-ENGAGEMENT EMAIL for MOGO INC.

Enticing customers to re-engage with the product and sign up for the new product.

Role: Content Strategist, Copywriter, Editor

Social post FOR Fresh Prep

A social post highlighting a recipe of the week to increase recipe orders for the upcoming week.

Role: Content Strategist, Copywriter, Editor

PRINT AD FOR MOGO INC.

Newspaper ad celebrating 500,000 Mogo users—printed in national newspapers across the Postmedia network.

Role: Content Strategist, Copywriter, Editor

MOGOMONEY PROMOTIONAL PRODUCT EMAIL CAMPAIGN FOR MOGO INC.

A promotional email campaign for the MogoMoney product.

PRINT AD FOR Fresh Prep

Creative print inserts promoting the Fresh Prep x Fable collaboration—to increase customer signups thanks to the special discount.

Role: Content Strategist, Copywriter, Editor

Video Script Copy

Promotional product video for Snap Premium Finance

This promotional video was part of the GTM strategy for Click n Pay, a new product that makes it easy for insurance brokers to get paid by their clients.

Promotional product video for Mogo Inc.

This promotional video was part of the GTM strategy for MogoProtect, a new service that helps users detect potential identity fraud.